Bespoke Service
Build it and they will come...
Bespoke Designs
”The journey of ordering the bags was special and personal. They are beautifully crafted, classically styled and feel like they are of the highest quality; we’ve used them for local and international travel, often noting the concierge's nod to the bespoke and highly individual style of them.
Paul Gubb
How It Works
Choose Your Design




Choose Your Leather




Tell us which lining you love...




Find Your Fittings



Select your silhouette...



The Finer Details...
Our bespoke service is open to anyone who wishes to invest in a travel bag, weekender or Made It bag. Matching accessories, eg luggage tag or wash bag, can be added to your bespoke order.
Bespoke accessories can be ordered in larger quantities where luggage is not part of your purchase.
All pieces are made to order and subject to stock availability of your selections.
Lead times will vary between 1-4 months and will be confirmed before payments are requested.
Prices will be made available based on the selections made. A 50% deposit is required to secure your production slot. Shipping charges are additional and will depend on your location.
To begin, contact us to register your interest and we will take you through the selection process.


”Every bit of our bespoke order process was simple, clear and helpful. We chose our lining colour and the type of fixtures for the bags. The choice of an aircraft monogram really enabled us to personalize the bags. Even the protective bags that the luggage arrived in had a C-17 on it. Overall, beautifully styled, easy to order and customize , and a great company to deal with.
Paul Gubb
”I loved designing my own travel bag with ASALI. Every step of the way was made so easy from help with the design to after care. Really enjoyed the detail of selecting the exact silhouette of my Yak on the bag. Great bag, great service and 3 years on it's still as gorgeous as it was on day one. One very happy client.
Ian Gough
