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 In Success

When Mindy met Theo…

After being selected as one of the #SBS winners in the Theo Paphitis Twitter based competition our founder was invited to attend the winners event at the ICC in Birmingham.

Dragons Galore…

As well as being treated to an amazing day of hospitality, delegates were invited to join in a fireside chat with another Dragon from the den, Sara Davies MBE. Sara made her fortune by developing a range of innovative arts and crafts tools sold via The Crafters Companion 

Mindy asked Sara if as a fellow entrepreneur she had ever suffered from Imposters Syndrome. The answer?

Yes, often but then I remind myself I have worked hard and earned my place at the table!

Getting personal!

Ahead of Mindy’s visit Theo was offered a choice of a personalised Red Arrow, Spitfire or Lancaster luggage tag. As an avid spitfire fan this wasn’t a difficult choice for Theo to make! Of course he is in good company as we are fortunate enough to be able to count Phillip Schofield and Carol Vorderman as fans too!

Theo Paphitis ASALI designs Spitfire luggage tag mindy arora sbs winner

The winning tweet!

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